Marketing the benefits of adult day services to the community can be challenging in the best of times. It is even more difficult this year when providers have experienced the disruptions of pandemic-related closure and partial opening, resulting in fewer participants. This program will help you improve your marketing tactics to build your client base while retaining your current clients.
· Expand your knowledge of marketing best practices specifically for ADS settings, whether you are a do-it-yourselfer or have expertise on staff.
· Describe effective no or low-cost ways to sustain your marketing efforts through social media platforms.
· Appreciate the power of using stories and real-life experiences of clients and family members that really hit home with your intended audiences.
· Discuss how to market your services to potential referral sources such as TCUs, discharge planners and parish nurses, and learn talking points to address pre-conceived notions about adult day services.
Kate Blessing, Director of Community Relations, Martin Luther Campus, Bloomington and Angi Moore, Director of Digital Marketing, Cassia, Edina